Black Myth: Wukong has an “overwhelmingly positive” rating on Steam. This 3A Chinese game is so popular that Chinese companies are giving employee time off to play it. Find out why.

If you are working in the gaming space in China, you must know the top trending internet slang used by Chinese gamers. Here is your ultimate guide to the secret language they use.

How to promote your game in China. Learn these top marketing strategies for the gaming industry in China.

Foreign brands need to pay attention to these three elements of success: brand strategy, speed, and intellectual property.

China’s outward focus is creating opportunities for brands on both sides of the Great Wall. Kaitlin Zhang writes about China's marketing environment in 2019 for the Catalyst Magazine by the Chartered Institute of Marketing.

Oval Branding needs your help with the Chinese City Branding Survey to help us understand how Chinese cities can raise their international brand awareness among British business people.

Kaitlin Zhang, CEO of Oval Branding explains the difference between building your personal brand in the UK and China.

Kaitlin Zhang, CEO of Oval Branding and CMO of China Heritage explains how UKtechnology firms can reach out to Chinese investors.

Trademarks in China are filled under each class. Classes 1 - 34 are for goods. Classes 35 - 45 are for services. You should apply for the trademark in every class that you want to protect your brand in.

WeChat isn’t only a messaging platform, but a social powerhouse that connects not only friends and family, but also businesses to consumers.

Kaitlin Zhang attends the World Chinese Economic Summit 2018 at the House of Lords, Palace of Westminster.

For Chinese businesses looking into expanding outside China, we recommend focusing on improving their online reputation as a first step to reaching a global audience.

On 14th March 2018, Kaitlin Zhang attended the 6th Annual CBBC China Business Conference at the Queen Elizabeth II Centre in Westminster, London.

"Tell A Good Story About China Using Chinese Brands," this is the theme of the first Chinese Brands Day on May 10th, approved by the State Council.